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Last weekend we took the boys to see Incredibles 2 & as I waited in the ice cream queue, I decided to do some eavesdropping.
‘Can I have a scoop of cookie dough & chocolate fudge brownie please’;
‘I’ll have chunky monkey & strawberry cheesecake please.’ (bizarre combo if you ask me);
‘2 scoops of mint-choc chip please’.
Guess what …. not one single person in front of me ordered vanilla!
I must have looked a bit bizarre to my fellow cinema-goers because I started to chuckle out loud.
As this is exactly what Lucy Griffin-Stiff & I were chatting about only a few days earlier, when we were recording the latest podcast episode for you.
She summed it up sweetly with these wise words when it comes to branding & business …
‘A mistake a lot of people make is they just go too vanilla for the mint-choc chip lovers’!
Think about it … are you often playing it safe by going too ‘vanilla’ in your business & marketing … but really you’re just blending in & being too bland?
Our conversation didn’t just end up there, as Lucy dives into why it’s so important to focus on Your Brand Before Logo … when in fact most business owners do it the other way around.
You’ll also hear Lucy bring to life the 4 key ingredients you need when it comes to your messaging & brand, from her experience as a communications expert.
‘Heart + Soul + People + How/What/So What + Special Sauce (USP) = Message’
So if you want to ‘transform your business from just another … to the obvious choice’, then tune into this episode right now.
Remember the podcast is completely free for you & I’ve been getting lots of yummy reviews & feedback on how useful the past episodes have been.
Here’s the links & resources for this episode:
After listening, drop a comment below or tag me on Instagram (@osmaans), sharing what your favourite flavour of ice cream is & how you can sprinkle more magic with your messaging & branding going forward.
Best wishes as always.
p.s. – you can also tune into the podcast via Spotify now. Simply search for ‘Get Out Your Way’ & ‘Follow’