Think about how you tend to buy things … is it because it’s a real need or a want for you?
It’s important that we think about this from our potential customer or client’s perspective too … as it can make all the difference to how you share the value that you have to offer!
Take a few minutes to listen to this short audio podcast to hear me bring this to life even more, with some personal examples too!
Grab some paper & start writing down what needs & wants, your product or service really provides for your customer (or potential customer).
Let me know what insights you get from this & how this may help you communicate or think about what you offer differently.
Enjoy the rest of your day.